Pete Randall is a Brighton-based product designer with 15+ years experience as an IC, specialising in growing early-stage companies from MVP to established business. He is currently the founding designer at Evidenced.

What does Pete Randall specialise in?

End-to-end product design ownership: shaping what to build with founders, designing it, and shipping it. Strong on early-stage growth, design systems, prototyping in code, and AI-augmented workflows.

Where has Pete Randall worked?

Founding designer at Evidenced (2021–present); founding designer at Trail App from 2015 until acquisition by The Access Group in 2021; Experience Design Director at R/GA (2014–15); Senior UX Architect at Ostmodern (2010–14); Frontend Developer at Preloaded (2007–10).

Is Pete Randall available for new work?

Yes — currently available for new work.

How does Pete Randall use AI in his work?

He uses AI tools (Cursor, Claude, OpenAI, Pencil) for the mechanical work — scaffolding components, generating realistic placeholder content, drafting React + Tailwind from Figma exports, summarising research transcripts — while keeping critical product judgement human. The pattern is drafts you edit, not finished output you ship.

How can I contact Pete Randall?

Via LinkedIn (https://linkedin.com/in/peterandall1), GitHub (https://github.com/peterandall), or by email at pete@peterandall.com.

Pete Randall

Q: What is Pete Randall doing now?

Founding designer at Evidenced, where he has spent over four years building the product, brand, and growth engine, helping land enterprise customers like E.ON UK.

Product Designer · Brighton, UK

15+ years as an IC designer specialising in growing early-stage companies. I enjoy end-to-end ownership, from working out what to build and why, all the way through to shipped features. I’m a hands-on builder who uses AI tools to move quickly, thoughtfully and without sacrificing craft.

Currently the founding designer at Evidenced where I’ve spent over four years building the product, brand, and growth engine.

2007 — 10

Frontend Developer

2010 — 14

Senior UX Architect

2014 — 15

Experience Design Director

2015 — 21 Acquired

Founding Designer

2021 — Now

Founding Designer

Download CV

Ways I've delivered value

More examples available on request

Built Evidenced’s design system

Created and owned Evidenced’s identity powering consistent delivery across product, sales & marketing.
Read this case study
Scaled Evidenced’s organic growth

Redesigned and built Evidenced’s marketing site resulting in 3000% growth in organic traffic and landing a key enterprise customer
Read this case study
Took Trail from idea to acquisition

Helped Trail to find product-market fit, scale the growth engine, weather a pandemic and be acquired.
Read this case study
Shipped Evidenced end-to-end

Worked with the founding team to shape what to build and delivered live features, not just static pages.
Read this case study

Writing and experiments

AI workflows

Experimenting with AI 'human in the loop' workflows to speed up product development, brand asset creation and data analysis.
Read this case study
Portfolio site

A walkthrough of how I designed and built this portfolio site, the decisions I made and how I used AI to help me show my work.
Read this case study

Testimonials

Pete’s curiosity and rigour has brought so much value to the team. He’s always looking for gaps and ways to improve things. He executes quickly and precisely and is always pushing to make sure we ship the most impactful changes to our product.

He’s embraced AI and is keen to find ways to bring it into the organisation to improve our processes. He’s a great hire for any team that values autonomy and getting things done!

Philip Spain Founder & CEO, Evidenced
Pete has such a great skillset for startups, he can design, build, and ship. He worked closely with me and the founding team to shape the product (and business direction) throughout our journey.

He cares deeply about the things he creates and has a really strong attention to detail. Pete would make a valuable addition to any team and someone I’d definitely work with again.

Wil Grace Founder & Product Director, Trail App